Hair for those
who care
Next-generation sustainable and refillable haircare. Innovative powder-to-liquid shampoo and conditioner with over 98% natural ingredients.
As easy as 1, 2, 3
Step 1
Fill your bottle with warm water up to the fill line
Step 2
Pour the powder from the tube in to the bottle
Step 3
Shake the bottle for roughly 30 seconds
Step 4
Your product is ready to use! For more information on what’s in our products…
The perfect formula
No sulfates
We have replaced harsh sulfates like SLS with a gentle foaming agent derived from coconuts, guaranteeing a perfect wash without any irritation.
Rice starch
Our conditioner is packed full of this active ingredient that promotes hairhealthand growth.
Wheat protein
This natural protein strengthens hair structure making it less prone to breakage, whilst enhancing volume, texture, and overall condition.
Macadamia oil
This oil hydrates andrevitalises dry, fragile hair as well as tames frizz, supports scalp health, and offers UV protection.
Argan oil
This renowned hero oil is a cult favourite known for its ability to leave hair looking and feeling luxuriously soft and shiny.
Avocado oil
Enriched with omega and antioxidants, this oil penetrates hair strands to provide nourishment and enhance health,giving you luscious locks.
No sulfates
We have replaced harsh sulfates like SLS with a gentle foaming agent derived from coconuts, guaranteeing a perfect wash without any irritation.
Rice starch
Our conditioner is packed full of this active ingredient that promotes hairhealthand growth.
Wheat protein
This natural protein strengthens hair structure making it less prone to breakage, whilst enhancing volume, texture, and overall condition.
Macadamia oil
This oil hydrates andrevitalises dry, fragile hair as well as tames frizz, supports scalp health, and offers UV protection.
Argan oil
This renowned hero oil is a cult favourite known for its ability to leave hair looking and feeling luxuriously soft and shiny.
Avocado oil
Enriched with omega and antioxidants, this oil penetrates hair strands to provide nourishment and enhance health,giving you luscious locks.
One of a kind haircare
Our unique formulas are designed to give amazing hair results, with the added benefit of being amazing for the planet too.
Ingredients
We use only the best natural, vegan & cruelty-free ingredients, free from any harsh chemicals, because your hair and the planet deserves it.
Mission
We're on a mission to make the haircare industry a better place, removing all single-use plastic & prioritising natural ingredients.
Get Started
Say goodbye to single-use plastic and harsh ingredients, and hello to amazing hair results, sustainably.
FAQs
Learn more about Selkie’s natural, vegan, cruelty-free and sustainable haircare products
Of course!All of our Selkie products are 100% vegan and cruelty-free and always will be.
Our carefully selected high-quality ingredients ensure that our products are safe and effective for all hair types and by storing and transporting our formulas in powder form, we are able to use fewer preservatives than liquid products. Selkie is proud to be;
- Sulfate-free – Sulfates can be particularly harmful to dry and colour treated hair. Instead, we use a gentle, coconut-derived natural surfactant that is nourishing on the hair and scalp.
- Silicone-free – Silicone can cause residue build-up and weigh down natural curls & volume.
- Paraben-free – Parabens can dry out your hair and scalp.
Our products are packed full of all the good stuff from natural oils, including argan and macadamia oil, to hydrolysed wheat protein which strengthens hair structure making it less prone to breakage.
First, you’ll receive your starter kit that includes your two keep-for-life bottles, as well as your shampoo and conditioner powders. Based on your preferred delivery schedule, we’ll automatically send you refills of shampoo and conditioner powderstraight to your doorevery 4, 6, or 8 weeks, so you’ll never be without your favourite haircare products.
Selkie is committed to sustainability as we strive to completely revolutionise the haircare industry. Our innovative use of anhydrous technology has enabled us to achieve our goal of eliminating single-use plastic while reducing CO₂ transport emissions by 80% and water usage by 90%. We are proud to say that our haircare products are of the highest quality, whilst also being completely sustainable.
Your usual haircare brands and products often use harmful chemicals, such as sulfates, parabens, phthalates, silicones, and dyes. Overtime, these chemicals can cause damage and irritation to your hairand scalp.Natural ingredients aremuch more gentle for you, reducing the risk of breakage and otherharmfuldamage.Selkie is dedicated to delivering the best quality, natural hair products that improve the health and beauty of your hair.
What our customers are saying
"Never going back to my old shampoo! My hair feels thicker and so shiny"
"From my first Selkie use my hair felt bouncey, fuller and less frizzy"
"A true game changer - I really am so impressed with this brand"