What makes us different
Switching to Selkie from conventional liquid products allows you to be totally sustainable without needing to compromise on your hair results. Here are the benefits you can enjoy with each refill:
90
%
Less water used in all our production
80
%
Reduction on CO₂ transport emissions
50
Prevent up to 50g of single-use plastic waste
10
Less harmful toxins entering the environment
We are Selkie
The haircare industry has long been tangled up in a few hairy problems, with plastic pollution, harsh chemicals, and irritants, all taking centre stage. Not only is this bad for the planet, but it’s a real concern for your hair health too.
Two and a half years ago, equipped with a Master’s degree in Chemistry and a big idea, our Founder set off on a mission to change the haircare industry for good. The aim was to create a product that felt as familiar as typical liquid haircare, but with the added benefit of being totally sustainable. The goal was to provide customers with the opportunity to choose both hair results and environmental consciousness, without any sacrifices.
Thanks to our collaboration with Europe’s leading cosmetic chemists, we have perfected our powder-to-liquid haircare products! Our innovative formulas deliver top-quality hair results, and require 90% less water during production, produce 80% less CO₂ transport emissions, and are 100% free of single-use plastic.
Selkie is committed to pioneering new technologies and formulations that challenge the haircare norms. By blending the latest scientific technologies with natural ingredients, we strive to create haircare products that not only surpass performance expectations but also embody our commitment to sustainability. Join us on our journey to change the haircare industry for good, where every breakthrough we make is a step towards a more beautiful, sustainable world—one where innovation not only enhances the health and beauty of your hair but also positively impacts the well-being of our planet.
Our mission is to change the haircare industry for good. We are dedicated to delivering the best quality haircare products that not only improve the health and beauty of your hair but also positively impact the well-being of our planet. We are committed to our sustainable values, reducing water usage, CO₂ transport emissions and using zero single-use plastic packaging. Through continuous research, development, and collaboration, we strive to set new standards in the haircare industry, demonstrating that haircare and sustainability can go hand in hand.
Selkie is redefining expectations in sustainable haircare. We are unwavering in our commitment to using only the highest quality, ethically sourced ingredients, setting a new standard of excellence. Our dedication to top-tier ingredients is not just about achieving superior hair results; it’s a pledge to uphold the well-being of our customers and the planet.