Science backed, natural formulas
Our founder, a skilled chemist, and Europe’s leading cosmetic formulators have crafted our revolutionary powder-to-liquid products, utilising cutting-edge anhydrous technology.
Our powder-to-liquid products eliminate the need for chemical preservatives that are found in high concentrations in liquid formulas. By doing this, our hair care products offer a harmonious blend of natural ingredients that are designed to give you beautifully healthy and nourished hair.
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98
%
Natural. We’ve eliminated toxic chemicals and use only the best nourishing, natural ingredients.
100
%
Vegan & cruelty-free and always will be, because there is no need for good hair to cause any harm.
Benefits
Natural & Chemical free
Our formulas are 98% & 99% natural, free from sulfates, parabens, phthalates, silicones & dyes.
Amazing results
Say goodbye to lifeless locks and hello to bouncy, radiant hair that’s full of shine.
Colour Safe
Our sulfate-free formula will preserve your beautiful colour, making sure there’s no fade or damage.
Curl safe
Our silicone-free formulas will leave your curls looking bouncy and full of life.
Vegan & Cruelty free
Because good hair should never cause harm.
Key ingredients
No sulfates
We have replaced harsh sulfates like SLS with a gentle foaming agent derived from coconuts, guaranteeing a perfect wash without any irritation.
Rice starch
Our conditioner is packed full of this active ingredient that promotes hairhealthand growth.
Wheat protein
This natural protein strengthens hair structure making it less prone to breakage, whilst enhancing volume, texture, and overall condition.
Macadamia oil
This oil hydrates and revitalises dry, fragile hair as well as tames frizz, supports scalp health, and offers UV protection.
Argan oil
This renowned hero oil is a cult favourite known for its ability to leave hair looking and feeling luxuriously soft and shiny.
Avocado oil
Enriched with omega and antioxidants, this oil penetrates hair strands to provide nourishment and enhance health,giving you luscious locks.
No sulfates
We have replaced harsh sulfates like SLS with a gentle foaming agent derived from coconuts, guaranteeing a perfect wash without any irritation.
Rice starch
Our conditioner is packed full of this active ingredient that promotes hairhealthand growth.
Wheat protein
This natural protein strengthens hair structure making it less prone to breakage, whilst enhancing volume, texture, and overall condition.
Macadamia oil
This oil hydrates and revitalises dry, fragile hair as well as tames frizz, supports scalp health, and offers UV protection.
Argan oil
This renowned hero oil is a cult favourite known for its ability to leave hair looking and feeling luxuriously soft and shiny.
Avocado oil
Enriched with omega and antioxidants, this oil penetrates hair strands to provide nourishment and enhance health,giving you luscious locks.