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Hair for those
who care

Next-generation sustainable and refillable haircare. Innovative powder-to-liquid shampoo and conditioner with over 98% natural ingredients.

Your starter kit


We’ve eliminated all single-use plastic, cut CO₂ transport emissions by 80% and water usage by 90%.


We firmly believe in only using gentle, non-toxic, top-quality ingredients that are natural, vegan, and cruelty-free.


We solely use quality ingredients. Meaning there are no sulfates, parabens, silicones, and dyes in our formulas, leaving you with only the good stuff.

As easy as 1, 2, 3

1. Water
2. Powder
3. Shake
4. Use

Step 1

Fill your bottle with warm water up to the fill line

Step 2

Pour the powder from the tube in to the bottle

Step 3

Shake the bottle for roughly 30 seconds


Your product is ready to use! For more information on what’s in our products…

Check out our ingredients ->

The perfect formula

No sulfates

We have replaced harsh sulfates like SLS with a gentle foaming agent derived from coconuts, guaranteeing a perfect wash without any irritation.

Rice starch

Our conditioner is packed full of this active ingredient that promotes hair health and growth.

Wheat protein

This natural protein strengthens hair structure making it less prone to breakage, whilst enhancing volume, texture, and overall condition.

Macadamia oil

This oil hydrates and revitalises dry, fragile hair as well as tames frizz, supports scalp health, and offers UV protection.

Argan oil

This renowned hero oil is a cult favourite known for its ability to leave hair looking and feeling luxuriously soft and shiny.

Avocado oil

Enriched with omega and antioxidants, this oil penetrates hair strands to provide nourishment and enhance health, giving you luscious locks.

We plan to change the haircare industry for good!

We are dedicated to delivering the best quality haircare products that not only improve the health and beauty of your hair but also positively impact the well-being of our planet.


Our formulas require 90% less water in production, emit 80% less CO₂ transport emissions, and produce 0 single-use plastic.

5/5 – Michelle
Game changer!

I’ve always been hesitant to try sustainable haircare but when I used Selkie I completely changed my mind! It feels exactly like my normal liquid shampoo and makes my hair feel amazing.

5/5 – Seb
The best brand

I made the switch from shampoo bars to Selkie and it’s just miles better! Not only for the hair, but makes my bathroom look far nicer and the subscription is so convenient – I absolutely love it!

4.7/5 – Jazz

Amazing results

I’ve been using Selkie for around 10 months now and the results have been incredible! I was really struggling with a dry scalp and hair loss but I’ve seen such an improvement from using Selkie


Learn more about Selkie’s natural, vegan, cruelty-free and sustainable haircare products