Science backed, natural formulas

Of course! All of our Selkie products are 100% vegan and cruelty-free and always will be.

Our carefully selected high-quality ingredients ensure that our products are safe and effective for all hair types and by storing and transporting our formulas in powder form, we are able to use fewer preservatives than liquid products. Selkie is proud to be;

• Sulfate-free – Sulfates can be particularly harmful to dry and colour treated hair. Instead, we use a gentle, coconut-derived natural surfactant that is nourishing on the hair and scalp.
• Silicone-free – Silicone can cause residue build-up and weigh down natural curls & volume.
• Paraben-free – Parabens can dry out your hair and scalp.

Our products are packed full of all the good stuff from natural oils, including argan and macadamia oil, to hydrolysed wheat protein which strengthens hair structure making it less prone to breakage.

First, you’ll receive your starter kit that includes your two keep-for-life bottles, as well as your shampoo and conditioner powders. Based on your preferred delivery schedule, we’ll automatically send you refills of shampoo and conditioner powder straight to your door every 4, 6, or 8 weeks, so you’ll never be without your favourite haircare products.

Selkie is committed to sustainability as we strive to completely revolutionise the haircare industry. Our innovative use of anhydrous technology has enabled us to achieve our goal of eliminating single-use plastic while reducing CO₂ transport emissions by 80% and water usage by 90%. We are proud to say that our haircare products are of the highest quality, whilst also being completely sustainable.

Your usual haircare brands and products often use harmful chemicals, such as sulfates, parabens, phthalates, silicones, and dyes. Overtime, these chemicals can cause damage and irritation to your hair and scalp. Natural ingredients are much more gentle for you, reducing the risk of breakage and other harmful damage. Selkie is dedicated to delivering the best quality, natural hair products that improve the health and beauty of your hair.